Structured meetings impress clients. They show you're organized, professional, and respect their time.
Goal: Understand the client's problem and decide if you're a good fit
0:00-2:00
Introductions
Brief intro + what you do (30 seconds each)
2:00-8:00
Client's Problem
"What challenge are you trying to solve?" "What triggered this project?"
8:00-15:00
Current Situation
"What have you tried?" "What worked? What didn't?" "Who else is involved?"
15:00-22:00
Success Criteria
"What does success look like?" "How will you measure results?" "Timeline?"
22:00-27:00
Your Process
Explain how you work, timeline, and what you need from them
27:00-30:00
Next Steps
"I'll send you a proposal by [date]. Does that work?"
Goal: Align on scope, timeline, and communication
0:00-5:00
Introductions + Roles
Who's on the project? Who makes decisions? Who reviews work?
5:00-15:00
Scope Review
Walk through deliverables, what's included, what's NOT included
15:00-25:00
Timeline & Milestones
Key dates, review points, final delivery date
25:00-35:00
Communication Plan
How often? What channel? Who's the main contact? Response time expectations?
35:00-40:00
Asset Collection
What do you need from them? Brand assets, logins, content, access?
40:00-45:00
Q&A + Next Steps
Any questions? Confirm first milestone and next meeting date