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🔍 Portfolio Review Tool

Check 20 criteria · Get a score · Actionable improvements

Review your portfolio against what actually converts clients. Check what you have, get a score, and see what to improve.

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Your Score
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Completion

📱 First Impressions

Clear headline stating what you do
Visitors should know in 3 seconds what you do
Professional headshot or photo
People hire people, not faceless services
Easy contact method (email, form, or link)
Don't make them hunt for it
Mobile-friendly design
60% of visitors are on mobile

🎯 Portfolio Content

3-5 strong case studies (not just images)
Show problem, process, and result
Before/after or measurable results
"Increased conversion by 40%" beats "I designed a website"
Client testimonials with names and photos
Anonymous testimonials are worthless
Niche specialization (not generalist)
"I help SaaS companies with onboarding" beats "I do web design"

💡 Trust Signals

Pricing transparency (ranges or starting rates)
Eliminates price-shock objections
Process explanation (how you work)
Reduces uncertainty for new clients
FAQ section addressing common concerns
"What if I don't like the design?" etc.
About page with personality
Not a resume. A story. Why you do this.

🚀 Conversion Optimization

Clear call-to-action (CTA) on every page
"Hire me" or "Book a call" — not just "Contact"
Social proof (logos, client count, years)
"Trusted by 50+ companies" or "5 years experience"
Blog or content showing expertise
Positions you as authority, not commodity
Easy booking/scheduling link
Calendly, Cal.com, or similar

🎨 Design & UX

Fast loading speed (under 3 seconds)
Slow sites lose 40% of visitors
Consistent branding and color scheme
Looks professional, not template-y
Easy navigation (3 clicks max to contact)
Don't make them hunt for how to hire you
No broken links or placeholder content
"Lorem ipsum" kills credibility instantly
💡 Pro tip:>>/strong> Score 16+? Your portfolio is solid. Score 12-15? Good foundation, patch the gaps. Score under 12? Rebuild from scratch using these criteria.
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